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February 28th, 2003
SALONMASTER ANNOUNCES NATIONAL LAUNCH OF
ONLINE APPOINTMENT BOOKING SERVICE FOR SALONS, SPAS, AND TANNING SALONS
Salon and Spa owners and managers nationwide can test the series of services through a
30-day, no-risk trial
MINNEAPOLIS (February 28, 2003) - SalonMaster, the $45 billion salon industry's leader in the charge to conduct business online, today announced the national launch of its services, including the
leading online appointment booking service available to salon clients 24-hours a day, seven days a week. As part of the national rollout, SalonMaster offers a no-risk trial of its services, waiving the monthly fee for the first month.
SalonMaster offers beauty salon and spa owners, as well as manicurists, tanning salon owners, individual beauty consultants and practitioners the following services:
- Appointments123 - Allows a salon's customers to book appointments online 24-hours a day, seven days a week
- WebSite123 - Develops a personalized Web site for a salon that does not have one
- POS123 - Allows a salon to track client product sales and services at check out
- Inventory123 - Allows a salon to track retail and back bar inventory and generate purchase orders
- Reports123 - Assists with analyzing and managing every aspect of a salon's business with a variety of comprehensive reports and summaries
More information on all these services can be found at www.salonmaster.com.
"Today's Internet consumers are crunched for time and rely on the Web for convenient, 24-hour access to services," said Robert Arnold, president and chief executive officer of SalonMaster. "SalonMaster will strengthen your client relationships, increase client satisfaction and ultimately build your business by taking your salon to the Internet."
To support salons' transition from their current paper-and-pencil appointment book to SalonMaster's online system, the company waives the first month of service fees, offering a
30-day, risk-free trial of SalonMaster and other services. In addition to the convenience SalonMaster provides to salons' clients, the service also provides salons with unique security features that limit client access to the appointment book by showing only the available times upon booking.
"After just two months, 65 percent of our clients were making appointments online using SalonMaster's services," said Joseph Cartagena, owner of Genacelli's Salon and Spa in Chicago. "Scheduling appointments has never been easier -- SalonMaster enables my salon to send out e-mail reminders to my clients 24 hours in advance of their appointment. We're doing more business than ever."
The SalonMaster national launch follows a successful pilot program in Chicago (known then as salon123.com), and a redesign of www.salonmaster.com. SalonMaster's new site was designed around the specific needs and wants of salon owners, managers and customers. These insights were identified through extensive research consisting of surveys, focus groups and customer testimonials gathered from salons using Salon123. The result is a new site dedicated to demonstrating the benefits and ease of use of SalonMaster's online services.
About SalonMaster
SalonMaster (www.salonmaster.com) is leading the charge to bring the management efficiencies and the improved client satisfaction experience of conducting business online to the $45 billion salon industry. To do so, the company provides a full suite of business services delivered entirely over the Internet to beauty salon and spa owners, as well as manicurists, tanning salon owners, individual beauty consultants and practitioners. These services include online appointment-booking, point of sale, inventory tracking, web site hosting and report systems to better manage client relationships. The overall benefit of these services is that they streamline operations tasks to allow salon owners and managers to focus on the creative aspects of the job and client service. SalonMaster is backed by the founders of TeeMaster.com, a leading golf management software and reservation company headquartered in Minneapolis, MN.
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